THE STAR WARS FRANCHISE EFFECTS LOS ANGELES AND LONG BEACH PORT ACTIVITY!
The much anticipated seventh
Star Wars movie €œThe Force Awakens € is here! Directed by J.J Abrams, the film opens on December 18
th, 2015. Although it's been nearly 40 years since the last
Star Wars installment, the iconic movie franchise has maintained its loyal fan base. The impending movie release has generated a lot of buzz recently, as light saber events and watch parties are set all over the country for the big day.
With all the excitement, comes a financial impact. The movie franchise offers a variety of merchandise to be sold. From apparel such as t-shirts and death star ankle boot to toys like light sabers and collectable figurines, the distribution of
Star Wars related merchandise is at an all time high. But this
Star Wars hype has an unexpected business impact.
There are significant amounts of
Star Wars products manufactured overseas. So the recent flux of merchandise has been imported. Such imports have significantly increased port activity in the US, specifically in Los Angeles which receives most toys made overseas.
The Port of Los Angeles is expected to get an increase of toys this season due to the
Star Wars franchise. A report from ISH Inc. projects an expected activity growth increase of 10.9 % from data collected by JOC Group Inc. This increase is largely the result of
Star Wars toys.
The Port of Los Angeles receives the majority of its imports from China, which consists of 84% of the total imports. Vietnam has increased its exports to Los Angeles and has risen 28% in the last year.
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